Notes gathered along the way on making, tending, and the overlap of work, care, and creativity. Collected slowly, with attention.

Field Notes

What is a Floral Strategist?
Katelyn Werner Katelyn Werner

What is a Floral Strategist?

Floral strategy asks us to look more closely at how spaces care for people, often without saying a word. When florals are placed with intention, they encourage presence. They invite people to notice where they are, rather than rushing through.

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